ECODEMY | CANADIAN ENVIRONMENTAL CLAIM REVIEW
Version: November 4, 2026. Educational working aid; not legal approval.

Campaign / product:
Channel / audience / market:
Exact claim (attach the final creative including imagery and qualifications):
Evidence owner:
Reviewer / approver:
Review date:

1. CLAIM TYPE
Product performance / product environmental benefit / business or activity benefit /
other environmental representation (more than one may apply).

2. EVIDENCE BEFORE PUBLICATION
Testing or substantiation reference, location, date and responsible specialist:
Why it supports this exact claim and the intended use conditions:
Uncertainties, limitations and independent checks where appropriate:

3. BOUNDARIES
Product or component / organization or activity:
Baseline and comparison period:
Metric and unit (absolute or intensity):
Geography / exclusions / disposal conditions:

4. GENERAL IMPRESSION
What will the audience take away from the headline, imagery and layout?
Are material qualifications integral, readable and near the claim?
Does the evidence support the entire impression?

5. FUTURE CLAIMS
Baseline / realistic plan / interim targets / action already underway:
How actual progress will be checked and communicated:

6. DECISION
Hold / revise / approve subject to stated conditions:
Approved wording and creative version:
Outstanding actions and owners:
Approver and date:
Next review date / triggers (data, product, supplier or creative change):

CURRENT PRIMARY SOURCES
Competition Act 74.01:
https://laws-lois.justice.gc.ca/eng/acts/C-34/section-74.01.html
Competition Bureau guidance (October 23, 2026):
https://competition-bureau.canada.ca/en/how-we-foster-competition/education-and-outreach/publications/environmental-claims-and-competition-act-0

The March 2026 removal of the international-methodology wording does not remove
the requirement for adequate and proper substantiation of business-benefit claims.
Get qualified advice where a particular campaign requires legal interpretation.